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On Wednesday 28 November, we released full publication of the updated mobile banking app review, a follow-up to our previous report published in June at Money20/20 Europe. 


This study’s underlying motivation is to track and measure digital transformation in UK banking and understand how innovations in technology are being utilised by providers to present a more exciting and seamless banking experience for customers, as well as acting as a barometer for market success.  It provides a realistic assessment of the UK mobile banking app landscape by scoring and ranking apps based on quantitative data, user testing and overall evaluation of mobile apps.  This includes an assessment of the customers’ ability to open an account, manage their account, make payments, interact with their bank and manage their day-to-day spending.

Mobile Banking App Review 2018: Reloaded

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A full set of the benchmarking analysis and individual app results are available to purchase. The enhanced report contains:

  • A 45 page collection of data from over 40 apps representing the majority of the UK current account market including established players, challenger banks and fintechs
  • 19 individual app reports containing a comprehensive breakdown of app features contained within the apps of the main UK current account providers across both iOS and Android operating systems
  • App ranking with score broken down by feature category
  • Log in times by app compared to the market average
  • Year on year app store rating comparison
  • A collection of screenshots for each app showing the app home screen across devices


We also offer bespoke reporting, insight and analysis tailored to your business and related mobile apps. This will help you to understand how your app is performing against others in the market including specified competitor sets. The data and insight received will equip you with the knowledge of where your app has gaps to establish and prioritise functionality for development, as well as to understand best practice in mobile banking.


Get in touch: mark.okeefe@optima-consultancy.com 



A comprehensive benchmark study of UK mobile banking apps

In partnership with Visa


 

​​​The study includes;


  • Data from over 100 UK mobile banking and payments apps from more than 52 different providers.
  • Apps published on both iOS and Android operating systems.
  • A host of primary research findings, obtained through extensive user testing to uncover the feature sets and usability of the most popular apps.
  • Extensive reporting and tracking of trends, rankings, ratings and features.
  • Focus on key features pertinent to the regulatory and technological change.

A full set of the benchmarking analysis and individual app results is available to purchase and download for just £495 + VAT.​​​​​