The study includes;

  • Data from 100 UK mobile banking and payments apps from 52 different providers.
  • Apps published on both iOS and Android operating systems.
  • A host of primary research findings, obtained through extensive user testing to uncover the feature sets and usability of the most popular apps.
  • Extensive reporting and tracking of trends, rankings, ratings and features.
  • Focus on key features pertinent to the regulatory and technological change.

Mobile Banking App Review 2018: 
A comprehensive benchmark study of UK mobile banking apps
In partnership with Visa 


In June 2018, Optima published it's inaugural “Mobile Banking App Review”, a comprehensive benchmark of UK mobile banking and finance apps, in partnership with Visa. In an exclusive preview, Optima presented the highlights of it's findings to the Money20/20 audience in Amsterdam June 5.

This study’s underlying motivation is to track and measure digital transformation in UK banking and understand how innovations in technology are being utilised by providers to present a more exciting and seamless banking experience for customers, as well as acting as a barometer for market success.  It provides a realistic assessment of the UK mobile banking app landscape by scoring and ranking apps based on quantitative data, user testing and overall evaluation of mobile apps.  This includes an assessment of the customers’ ability to open an account, manage their account, make payments, interact with their bank and manage their day-to-day spending.


The study will be available for download 5 June 2018 here - an exclusive preview will be presented at Money20/20 in Amsterdam.

Payments strategy & insight

Optima Consultancy utilises benchmarking and industry best practice together with market intelligence and insight to provide a commercially focused, payment strategy meeting our clients objectives. We are also focused on carrying out our own primary research which provides our clients with additional unique and valuable insights. 

Home