Optima was founded in 2007 by Mark O'Keefe and has continued to grow as a professional consultancy practice renowned for excellence in client delivery and service. Optima works for some of the largest financial brands across Europe, chosen for our deep knowledge of payment schemes and our team of experienced senior consultants. We're obsessed with payments, from cards to mobile wallets and digital payments.
Optima formed a strategic alliance with PCL (Piran Consulting Limited) in 2016, formalising the long-standing relationship between the two companies built over many years.
The new partnership brings together complimentary areas of expertise in the rapidly moving payments landscape. The combined practice has vast experience with key brands in the payments ecosystem including issuers, acquirers, payment networks, PSPs, retailers and mobile operators. PCL bring other market expertise including market and product entry specialism, strategy and insight and partnership development.
Mark O'Keefe, Founding Director
Founding director of Optima Consultancy, operating across commercial finance, strategic change and business transformation. 20+ years in the payments industry and a fellow of the Chartered Institute of Management Accountants (CIMA). Corporate experience with M&S Money and Capital One. Member of the PSR panel.
You can contact Mark O'Keefe at firstname.lastname@example.org or find Mark on LinkedIn here.
Matt Simester, Strategic Partner
Director of Cards and Payments at PCL, his expertise covers payments strategy, regulatory management, partnership development, value proposition development, retail payments and bench-marking.
You can find Matt Simester on LinkedIn here.